German discounter Netto Marken-Discount has launched an eco-friendly tote bag with a free exchange option.
Once the bag becomes unusable, customers can replace it with a new bag, free of charge, in any Netto Marken-Discount outlet.
Eco-Friendly Bag
The company says that almost the bag is made of 80% recycled material.
The move forms part of a pilot project undertaken by the discounter in collaboration with its sustainability partner, WWF Germany.
"We want to motivate people to do without the one-time use of bags and the new recycling bag is a good alternative and should be used as a loyal shopping assistant,” said Christina Stylianou, head of corporate communications at Netto Marken-Discount.
Conserving Resources
Priced at 79 cents each, the bags are now available for sale in around 4,200 Netto Marken-Discount stores in Germany.
According to Dr. Marina Beermann, head of cooperation at WWF Germany, using the bag enables customers to make a sustainable contribution towards conserving resources and avoiding plastic waste.
The retail giant has been collaborating with the WWF since 2015 on various sustainability, environmental protection, and resource conservation projects.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.
