German discounter Netto Marken-Discount has reduced the packaging on its self-service wurst products by 20%, in a move that, the retailer claims, also keeps the product fresher for longer.
The new packaging has been rolled out to 12 different SKUs in store and marks an important step towards Netto's goal of achieving sustainable own-brand packaging solutions, the retailer reported.
Meat Packaging
The new packaging follows the introduction of so-called 'FlatSkin' packaging on selected meat products last year, saving up to 60% of plastic compared to traditional packaging.
In addition, since the beginning of 2019, the retailer has been selling apples in packaging comprised of recycled organic materials, as well as permanently removing plastic knives, forks, spoons, cups and glasses from its range.
The new packaging measure has been introduced to all Netto Marken-Discount stores, except for Netto City branches.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.
