Italian frozen foods producer Orogel is updating the packaging design on its range of products to celebrate the company's 50th anniversary.
The restyling of Orogel packs is based on the colours that it has always used, however, the company says that the new branding helps to identify the different product lines more clearly - yellow for I Vegetali (vegetables), blue for Il Benessere (wellbeing), and orange for La Cucina Italiana (Italian cuisine).
Particular attention has been placed on the Benessere line of wellness food products, in which Orogel is a market leader, in order to enhance the communication of the nutritional benefits.
Orogel says that significant space is devoted to the nutritional information, which the consumer can easily consult at the bottom of the pack.
The new packaging design will feature in an upcoming advertising campaign that will begin at the end of October.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine.
