A new Web Retail Packaging (WRP) project is currently investigating which packaging-related factors may pose opportunities or threats to eCommerce.
Founded in 1953, NVC is the association of companies addressing the activity of packaging throughout the supply chain of packaged products.
The NVC membership, projects, information services and education programme continues to stimulate the continuous improvement of packaging.
NVC is a partner in the unique Shopping2020 eCommerce innovation project, which addresses the future of retailing at the level of individual companies, associations and at national level.
Retailers in food and non-food are struggling with a fast shift from physical to omni-channel retailing, the digitalisation of products and services and a drastic increase in international digital competition.
NVC is focusing on the threats and opportunities these developments constitute for WRP - the activity of packaging products, which are ordered online and delivered to the individual customer, either directly at home or via pick-up points.
Special attention is given to delivery, efficiency, ecology, shopper behaviour, supply chain and security and fraud.
A position paper will be published in October following the completion of the project, based on the outcome of all the project activities.
NVC appreciates all input, either by e-mail, face-to-face contact or by participating in the NVC LinkedIn group.
Meanwhile, the NVC Course Packaging for Web Retail provides companies with insights in the importance of packaging for eCommerce.
Key trainer is Professor Gino van Ossel, a European expert in Europe in retail management and trade marketing.
“Topics covered are logistics, materials handling, prevention of product damage, return logistics, ensuring a consistent brand image, work flow management for labelling and the integration of sustainability principles in the product and package design,” said Michaël Nieuwesteeg of NVC.
A number of unique business visits are included in the course also.
“After completion of the course, firms are able to improve packaging - at lower cost, with more satisfied web customers, and in an environmentally responsible manner.”
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