In a move that it says is "unique on such a large scale in the industry", Pernod Ricard will offer full nutritional information on its strategic brands by the end of 2017.
The French drinks giant has taken substantial steps to convey the nutritional content of its SKUs to consumers, with 85% of such material already available online.
The content is typically accessed via smartphone, with a QR code, and details products’ calorific content, as well as the degree to which they contain fat, proteins and carbohydrates.
"To improve consumer understanding and provide access to the most relevant information, content is expressed both per 10g unit of alcohol and by the quantity most common to each product type (e.g. 150 ml for Campo Viejo wine, 25 ml for Cognac Martell or Chivas whisky, etc.)," Pernod says. "This adjustment allows a diversity of consumption patterns to be reflected and helps consumers make responsible choices."
Pernod added, "[The] initiative echoes the European Commission’s communication dated 13 March 2017, inviting industry producers to ensure appropriate nutritional information messages are displayed on all alcoholic beverages. More broadly, it is in line with the commitments taken in 2013 by Pernod Ricard and other leading global producers of beer, wine and spirits."
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. Click subscribe to sign up to ESM: The European Supermarket Magazine.
