At today's (9 Oct) IGD Convention in London, Sainsbury's CEO, Justin King, has called on the food industry to move to universal front of pack nutritional labelling combining multiple traffic lights (MTLs) and Guideline Daily Amounts (GDAs).
In his address at the influential conference, King cited the incoming EU Regulation 1169/2011 on the provision of food information to consumers as the impetus behind the call, "Impending EU regulatory packaging changes mean all food retailers and manufacturers will need to change a number of aspects of their labelling anyway... We know it will lead to a period of significant packaging change," he said.
"So today Sainsbury's is committing to introduce a new tabular format of colour-coded nutritional labelling as part of that change. We're calling on other manufacturers and retailers to do the same so we can ensure a consistent, combined approach.
He added that the industry should "put aside their differences", to "align behind a common format." (9 Oct)
Photo of Justin King: Tom Parkes for IGD
© 2012 - ESM: European Supermarket
