Terminator star Arnold Schwarzenegger has teamed up with SodaStream on an appeal to businesses and consumers to fight the growing threat of plastic waste.
"Plastic waste is one of the biggest global threats, and if we fail to take swift and effective action against the flood of plastic, we will go under. It is an important task and challenge to teach people how to live without plastic", commented Schwarzenegger.
'Sunken World'
Announcing the partnership at the R20 Austrian World Summit last week, SodaStream unveiled the 'Sunken World' memorial, a monument with a globe sinking in a sea of used plastic bottles.
"We started years ago to fight plastic waste in a simple and effective way. As a leader in this segment, we see it as our responsibility to motivate consumers," commented Ferdinand Barckhahn, managing director of SodaStream Austria/Germany/Switzerland.
Moreover, he encouraged change in the behaviour of consumers and the beverage industry towards an environmentally-friendly alternative to PET.
This task could not be left for future generations, he added.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Jana Zimmermann. Click subscribe to sign up to ESM: The European Supermarket Magazine.
