Packaging company Smurfit Kappa has entered the Guinness Book of Records, by making the world's largest cardboard box. Designed and manufactured by the 'Smurfit Kappa van Dam' team in Helmond, in the Netherlands, the box measured 20 by 40 metres - breaking the previous record, set in the US in 2014.
The box was unveiled at a special event for customers and staff - at the plant in Helmond - and has already been recycled.
General Manager of the Smurfit Kappa van Dam plant, Wim Peeters, commented: "It’s not every day that you set a world record, so there was a lot of excitement when it was confirmed by Guinness. We’re used to making extra-large boxes every day, but this one was in a league of its own. We’re looking forward to hanging our official Guinness World Record certificate on the wall!"
Smurfit Kappa is one of the leading providers of paper-based packaging solutions for the food, logistics and automotive industry. It has around 45,000 employees and operates around 370 production sites, in 34 countries across Europe and America.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Martha Sparrius. To subscribe to ESM: The European Supermarket Magazine, click here.
