Paper packaging giant Smurfit Kappa is launching a new multi-purpose paper range for the corrugated industry that will be suitable for all printing technologies.
The paper offers a 'unique and sustainable solution' for different printing technologies as it is compatible with UV and water-based digital print as well as traditional flexographic printers. This new range of packaging paper has the potential to maximise digital printing capabilities, the company said.
The multi-purpose paper will be launched later this year.
Lars Henriksson, VP product development at Smurfit Kappa paper division said,“This new range of paper has performed very well in our beta programme tests and looks very promising. It will be another step forward on our journey towards digitalising the paper-based packaging industry.”
Why Is Digitalisation Important?
Today’s consumers want both quality and customised print, Smurfit commented in a release. 'Smurfit Kappa's ShelfSmart technology has proven that well-designed, customised graphic design boosts sales across all sales channels,' it added.
According to Henriksson, Smurfit Kappa adopted digital printing to offer "customers the right graphic design with the right flexibility and quality".
Another investment that Smurfit recently made in digital printing was its partnership with HP to expand the use of digital printing across the European corrugated industry.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.
