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Smurfit Kappa Unveils Sustainable Packaging For Multipack Beverages

By Dayeeta Das
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  • Smurfit Kappa has introduced a range of sustainable packaging alternatives to replace single-use plastics in bundling beverage cans and bottles.

    The new corrugated packaging options offered by the company are 100% recyclable, renewable, and biodegradable.

    The range comprises three products - GreenClip, TopClip, and Nor-Grip.

    The company showcased all three products at its first-ever Better Planet Packaging Day, across its global network of Experience Centres on 21 November.

    Arco Berkenbosch, vice-president of innovation and development at Smurfit Kappa, said, "Single-use plastics can have a devastating impact on the environment and designing even more sustainable packaging alternatives is a cornerstone of our Better Planet Packaging initiative.

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    "We know from our research that 75% of consumers have a preference for sustainable packaging."

    Sustainable Alternatives

    GreenClip offers an alternative for plastic rings used to group six cans.

    Drinks companies are keen to switch to an eco-friendly alternative to plastic rings as it has a damaging effect on marine life, the company said.

    The second product, TopClip, aims to replace stretch film used in bundling cans in one pack.

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    It covers the top of the cans, protecting them from contamination and providing excellent branding opportunities.

    The solution cuts carbon footprint by 30% compared to its plastic alternative, the packaging giant added.

    Elsewhere, Nor-Grip, launched earlier this year, is a corrugated solution that bundles bottles together into consumer units, eliminating the need for shrink film.

    © 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

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