Smurfit Kappa has been presented with a 'Superstar' award at the Viscom trade fair in Düsseldorf, for a bespoke display design for Unilever's Rama brand.
The display uses Smurfit Kappa's Shelf Smart technology, a marketing tool for shelf-ready packaging and displays.
“We are pleased that we have won this prestigious award and that the way we work with Unilever to place their new frying and roasting product line in the market has been acknowledged," said Erik Bunge, chief executive of Smurfit Kappa Benelux.
The display is being used to showcase and promote Unilever’s new Rama product range in retail outlets in Germany, Austria and the Netherlands.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. To subscribe to ESM: The European Supermarket Magazine, click here.
