Tetra Pak has launched a new version of its Tetra Brik Aseptic 1000 Edge carton, this time incorporating a bio-based plastic film and cap, made from polymers derived from sugar cane.
The new carton, which uses the Bio-based LightCap 30, has achieved four-star certification from Vinçotte, a Belgian-based accreditation agency that assesses the renewable content of packaging products.
The new package boasts a 17% lower carbon footprint than a standard package, according to a study undertaken by the IVL Swedish Environmental Research Institute.
“There is a growing trend that consumers want to do more for the planet, and they want brand owners to help,” said Charles Brand, executive vice-president of product management and commercial operations at Tetra Pak. “With the authentic certification from Vinçotte, our new package gives credible information to communicate with consumers, and helps them differentiate their products.
“Our ultimate goal is to produce all of our packages using only sustainably managed renewable materials. Launching the new Tetra Brik Aseptic 1000 Edge with Bio-based LightCap 30 package is a significant milestone for us on that journey.”
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. To subscribe to ESM: The European Supermarket Magazine, click here.
