Packaging firm Tetra Pak has launched its first Asia-based Customer Innovation Centre (CIC) in Singapore.
The new centre will be equipped with the latest tools and technologies, to help the region's food and beverage manufacturers evaluate and customise packaging products.
The Singapore centre, located at the Tetra Pak Jurong site, is the third of the company's CICs after Texas and Dubai.
Rapid growth
The company says that it has launched this centre to address the evolving needs of the fast-growing Asian markets.
“The Asia region is dynamic and rapidly growing, yet increasingly complex," said Bert Jan Post, vice president of marketing and product management for Tetra Pak South Asia, East Asia & Oceania.
"The market has proliferating consumer segments, with more competition, rapid technological advancements and increasing cross-border trade. This means that brand owners require stronger focus on customization, innovation and speed-to-market.”
"The CIC provides customers the entire innovation journey under one roof, significantly increasing the speed and probability of their success," he added.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.
