TOMRA, a global leader in reverse vending machines, has launched the TOMRA R1 'multi-feed' reverse vending solution in Finland.
TOMRA R1 made its Finnish debut at the supermarket K-Citymarket Tammisto in the city of Vantaa.
Open 24 hours a day, seven days a week, K-Citymarket Tammisto has the first TOMRA R1 that operates 24/7.
TOMRA R1 will enable recyclers in Finland to return over 100 empty beverage containers into the reverse vending machine in one go.
Lauri Kangaslahti, managing director for TOMRA in Finland, explained, “The multi-feed concept fundamentally transforms the recycling experience, and enables stores and redemption centres to offer the best recycling experience and truly wow their customers.
The machine was originally launched in Norway, Sweden and the US in November 2019.
In total, 29 TOMRA R1s are now operational in stores and redemption facilities across the four countries, with several more to be installed shortly.
Tailored to cater to larger supermarkets and return locations receiving high volumes of drink containers, TOMRA R1 offers a more user-friendly and convenient recycling experience.
This can attract more visitors as well as a greater volume of containers, leading to increased loyalty among recyclers and revenues for retailers.
TOMRA R1 provides mess-free recycling, as there is no need to handle each bottle – so consumers can do their part for the environment without getting their hands sticky.
Store owner of K-Citymarket Tammisto, Kimmo Sivonen, said, "This is a great and customer-friendly machine. All recyclers need to do is pour empty drink containers into the reverse vending machine, take their receipt, and start shopping.”
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