Ahead of the release of the new film, Star Wars: The Force Awakens, Volvic has teamed up with Disney UK to introduce a range of limited edition Star Wars water bottles.
Launched this week, these limited edition packaged bottles are now available to purchase from a wide range of UK retailers.
Five of our favourite Star Wars characters - Chewbacca, Darth Vader, C-3PO, Boba Fett and Stormtrooper - decorate the collectable water bottles and Volvic will also introduce life-size bottle stands and a range of Star Wars display units in 2,000 UK stores.
Commenting on the launch, Adrienne Toner, Volvic brand manager said, "We are really excited to launch our collectable limited edition bottles of Volvic water featuring Star Wars characters. This is the first time we have launched character-designed bottles in the U.K, and we believe that they are great for encouraging families to drink more water."
Star Wars: The Force Awakens will be released in cinemas across the UK on 17 December.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Ciara Mooney. To subscribe to ESM: The European Supermarket Magazine, click here.
