Italian retailer Pam Panorama has opened its 21st neighbourhood store in Rome, its seventh opening this year.
Located on Via Salaria, the latest Pam Local store is open 7 days a week offering 'easy, convenient, high quality' shopping for local residents, the company says.
Despite its small size, the number of SKUs offered by the store include ready-made dishes, 'single' packs (dedicated to those that live alone) as well as fresh products and a range of products focused on new food trends. This includes more than 700 health products, including those in the Semplici e Buoni line, and 200 organic references in the Bio Pam Panorama line.
The store also boasts a large selection of local DOP and IGP products from the I Tesori line. In addition to the food department, Pam Local also includes a beauty area with personal care products including the private label ranges Arkalia, Arkalia Bio and Arkalia Bio Baby.
Prezzo Promessa
Pam Local also promises low prices through its Prezzo Promessa (Promised Price) strategy, an exclusive promotion that guarantees savings on products preferred by customers 365 days a year, and weekly menu proposals 'at a fixed price'.
All Pam Panorama's new build retail outlets are also designed to reduce environmental impact and the use of resources.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine
