Convenience store chain 7-Eleven has been honoured by the Private Label Manufacturers Association (PLMA) with a 2015 Salute to Excellence Award.
PLMA said the award seeks to recognise new store brands products that exemplify "high quality, innovation and value to consumers, driving private label sales to new highs".
7-Eleven is the only convenience store chain among PLMA's list of 30 retail chains and wholesalers throughout the United States that were selected as this year's winners.
Recipients range from national and regional grocery chains and wholesalers to iconic food and non-food specialty operators, as well as operators with strong but less well-known store brand programs, according to the announcement.
"Great store brands products and programs have expanded well beyond the exclusive province of traditional grocery chains," stated PLMA President Brian Sharoff.
"Retailers and wholesalers of all kinds, in foods and non-foods alike, have embraced store brands as fundamental to their competitive strategy. What we are seeing now is chains having built their store brand programs over the past few years are bolstering them with greater innovation, variety and the infusion of product ingredients of the highest quality. Our list of 2015 winners bears this out."
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Andrew Jennings. To subscribe to ESM: The European Supermarket Magazine, click here.
