The chief executive of Ahold, Dick Boer, has said that the group's Albert Heijn chain has been "too cautious" over the past number of years regarding private label expansion, and needs to focus on growth in this area.
In an interview with NRC Handelsblad, Boer said that he believes the retailer should 'add more weight' to its own-brand development, and in-store promotion, IGD Retail Analysis reported.
According to IGD, 'Boer said that there was an opportunity to add Albert Heijn’s products in other stores, noting that AH Basic is now sold in the Czech Republic despite shoppers potentially not understanding or knowing what the ‘AH’ stood for.'
In other news, the EVP of Ahold's 'fresh formats' business in the US, Bhavdeep Singh, has announced plans to resign, effective 17 July.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones
