Albert Heijn has announced that it has rebranded a selection of its meats and meat products with a new logo, to alert customers to the improved ingredients and quality of the products.
From the end of November, 34 popular AH-brand meat products, including beef burgers, beef tartare, minced beef, pork sausages and 'slavinken' (a Dutch specialty consisting of minced beef and pork, wrapped in bacon) will contain only natural ingredients, as well as more and better quality meat; in the case of pork, meat that merits at least one 'Beter Leven' (Better Life) star.
"They say there's no accounting for taste - yet that is what we are doing every day, as we develop new, or improve on existing products. Along with bakers, farmers, market gardeners and other suppliers, Albert Heijn continues to look for better ingredients and recipes - with less salt, sugar and unnecessary additives, where possible", said Marit van Egmond, director of merchandising & sourcing for Albert Heijn, adding that new recipes were tested by tasting panels and tweaked through customer feedback.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Martha Sparrius. To subscribe to ESM: The European Supermarket Magazine, click here.
