Germany's Aldi Süd is extending its assortment of private label baby products under the Milasan brand.
"An important aspect for us is to cover every age profile with our products", said a Aldi spokesperson.
Products under the Milasan brand will include infant and follow-on milk, vegetable and fruit purees, yoghurt, fruit bars and various menus for babies and toddlers.
As well as products under the Milasan range, Aldi Süd will also increase the range of Penaten products that it offers.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Fabian Novakovics. To subscribe to ESM: The European Supermarket Magazine, click here.
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