Aldi Nord and Aldi Süd have announced they will permanently lower prices for whole beans and ground coffee products sold under their own brands.
Ground coffee and whole beans from Aldi's own brands Moreno, Markus Kaffee, Amaroy and Tizio are now permanently reduced in price by up to 4% in branches of both discounters in Germany, the discounters said.
Amazon Rainforest Project
In 2021, Aldi Nord expanded its coffee range to add the sustainable SKU 'Sweet Brazil' to its private-label brand Gourmet Finest Cuisine.
The discounter said the sale of the product promotes sustainable coffee cultivation in the Amazon region.
The project, organised by IDESAM organisation, sends proceeds from the sales of the product directly into the 'Apuí Agroforestry Coffee Project' in the Amazon rainforest.
Infrastructure Projects
The reforestation of the Apuí region, which is repeatedly affected by forest fires, supports local coffee cultivation, and promotes sustainable development in the region.
The focus of the project is, among other things, the afforestation of damaged areas and the restoration of a healthy ecosystem.
Furthermore, the discounter says local coffee farmers are supported by infrastructure projects in order to improve the coffee quality in a targeted manner and thus facilitate their market access.
"We are pleased that we are offering our customers a product with our 'Sweet Brazil' coffee, so that they can purchase to make a simple contribution to climate protection," Tobias Heinbockel, managing director category management at Aldi Nord, said at the time.
Sustainability Initiatives
Last July, Aldi Nord announced new climate goals and shared a detailed overview of its sustainability initiatives in its 2021 Sustainability Report.
The retailer said it will focus mainly on the topic of climate protection.
In Germany, Aldi Nord now also obtains 100% of its electricity from renewable energies.
© 2023 European Supermarket Magazine – your source for the latest private-label news. Article by Robert McHugh. Click subscribe to sign up to ESM: European Supermarket Magazine.
