Aldi UK has increased its gluten-free offering on a while-stocks-last basis, as the popularity of the category continues to rise in Britain.
Among the new SKUs added to the grocer’s product range are two £1.99 Indian curry kits – one for a Goan curry, and one for a Keralan curry.
The discounter has also added pasta products in the form of Organic Buckwheat Fusilli (£1.69, 400 grams), Red Lentil Penne Pasta (£1.69, 250 grams), and Green Pea Fusilli (£1.69, 250 grams).
With regard to confectionery, Aldi is retailing its Specially Selected Gluten-Free Brownie (£1.59) and 35-gram quinoa bars, which come in five flavours and are sold in packets of four, at £1.69.
Value Offering
The company’s joint managing director of corporate buying, Tony Baines, commented, “Whether it’s out of choice or out of necessity, buying and eating gluten-free foods shouldn’t come at an increased cost to families.
"With the ever-changing dietary needs of our customers, it’s our ambition to always meet those needs with a full range of products at unbeatable prices.”
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. Click subscribe to sign up for ESM: The European Supermarket Magazine.
