Aldi UK has announced that it is retailing its luxury private label candle range once again, owing to what it describes as ‘unprecedented customer demand’.
The 290-gram candle range comes in three scents – lime, basil and mandarin, ‘blackberry bay’, and ‘pomegranate noir’. The supermarket chain compares the products to Jo Malone’s home fragrance candles, but notes that they are 90% cheaper than the luxury brand.
Premium Products
Tony Baines, joint managing director of corporate buying at Aldi, commented, “Our customers loved the luxury candles when we first launched them in March. We’ve listened to customer feedback and are looking forward to seeing the candles back in store, permanently."
“This is a great example of our commitment to offer premium products at amazingly low prices, allowing customers to buy luxury products without over-spending or compromising.”
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. Click subscribe to sign up to ESM: The European Supermarket Magazine.
