Coop's eco-friendly brand, Änglamark, has been named Sweden's favourite green brand, according to a new survey, while Coop came in second place and Arla followed in third.
Åsa Wickholm, head of own brands at Coop, said, "We are pleased and proud that for the ninth time, Änglamark has been named the greenest brand of the year."
The Survey
Sweden's greenest brand survey has been conducted every year since 2008 by consulting company Differ.
Over 1 000 respondents aged 15 to 74 took part in the survey, answering questions about the environment and sustainability. They also shared their views on brands in nine selected industries.
The overall winner this year was SJ with Coop placed second and ICA third. Coop also ranked in the first place in the grocery trade and the banking sector categories.
2020 European Supermarket Magazine – your source for the latest retail news. Article by Elizabeth Schroeder. Click subscribe to sign up to ESM: European Supermarket Magazine.
