Auchan Adds Tequila Flavour Beer To Private Label Offering

Auchan France has extended its private label beer line, Sterling, to include a tequila-flavour-infused variety of lager, Rayon-Boisson.com reports.

The move is thought to be an effort to cater to a growing demand in France for beers with unconventional tastes.

The private label lager line in question is brewed for Auchan by Licorne, located in the north-east of France. It is available in three-bottle SKUs, with each bottle containing 33cl of beer.

The product’s recommended retail price is €3.15, and its ABV stands at 5.9 per cent.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.