Groupe Auchan has announced plans to introduce confectionery products produced in Russia to the shelves of its Italian stores.
Some 15 products, which trade under the Sladkiy Ostrov (Sweet Island) and Kazhdiy Den (Every Day) private label brands in Russia, will be sold in 66 Auchan hypermarkets and Simply and Ipersimply supermarkets across 60 cities, including Milan, Verona, Piacenza, Torino.
According to the Italian Institute for Foreign Trade (ICE), the first delivery of Russian confectionery amounted to more than 107,000 products with a total weight of 9 tonnes.
Currently, around 370 Russian manufacturers produce goods for Auchan’s private label ranges and almost 50,000 items are sold under the Kazhdiy Den and Nasha Semya private label brands.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.
