French retailer Auchan has announced plans to launch a new beauty-care brand, Cosmia, in 2017.
The line will feature over 500 SKUs and include make-up, facial and body treatments, shower gel and shampoo, all aimed at the reasonably priced market.
Cosmia is considered an extensive range for the whole family, with shower gel for sensitive skin, hypoallergenic make-up, and various SKUs based on the idea of naturalness.
The products (with the exception of certain make-up items and palettes) are all manufactured in Europe.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Gavin Ryan. Click subscribe to sign up to ESM: The European Supermarket Magazine.
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