Austrian chain Merkur, a subsidiary of German retailer Rewe Group, has extended its private label range, ‘Immer Grün’ (Always green), to include cleaning products, suitable for families with babies or small children.
Since 6 March, Merkur has offered sustainably produced and eco-friendly fabric softeners, washing powders and detergents.
The laundry products have also been developed to be more effective against lactic acid, but kinder to sensitive skin, which makes them more suited for washing baby clothes. The products have not been tested on animals.
Merkur chairperson, Kerstin Neumayer, commented, "Our customers, and young families with babies and small children in particular, will appreciate the new range of eco-friendly cleaning products, suited to sensitive skin and developed without placing a burden on the natural environment."
As with other products in the ‘Immer Grün’ range, Merkur has promised to donate €0.01 per product sold to the 'Blühendes Österreich' (Blooming Austria) initiative.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Martha Sparrius. Click subscribe to sign up to ESM: The European Supermarket Magazine
