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Belvédère Posts 2014 Figures

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Belvédère Posts 2014 Figures

Belvédère, the French-Polish beverage-maker has published its 2014 figures, and increased its market share in France for spirits.

The Beaune-based firm has posted its net turnover as €467 million.

Of this, €193.3 million (41.4 per cent) was generated in its native France. The figure fell in in comparison to 2013's because of the company's discontinuation of its subcontracting agreement for the drink Pulco, and the making of private label wine.

Of the most prominent drinks Belvédère makes, William Peel in France controls a 21.9-per-cent market share; Krupnik in Poland, a 11.3-per-cent market share; Fruits and Wine in France, a 28.5-per-cent market share; and Sobieski in the United States, a 9.4-per-cent market share.

© 2015 European Supermarket Magazine – your source for the latest retail news. Article written by Peter Donnelly.

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