Austrian supermarket chain Billa has announced that it has removed microplastics from its own-brand detergents in conformance with the guidelines established by Ecolabel.
The Rewe Group-owned retailer has also replaced palm oil, an ingredient used in making detergents, with Austrian rapeseed oil.
The improvised detergent range is more concentrated, which results in saving resources, the retailer added.
The products are packed in bottles made from 100% recycled plastic, making the entire range more sustainable, the retailer said.
Priced at just under €5, the detergents are available in five variants: Pure Sensation, Color Sensation, Sensitive Sensation, Soft Sensation, and Black Sensation.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.
