Carrefour has said that it has “broken new ground” with its private-label line, Fantasie, by adding new SKUs.
It also has 'more than 3,000 Disney Marvel, Chipie, Star Wars and Snow Queen products', which, it anticipates, will help drive footfall in its hypermarkets, particularly with the new school term only weeks away.
'Once again this year, Carrefour is applying its lowest-price guarantee to 200 national-brand products so the whole family has the supplies it needs, from nursery right through to secondary school,' the retailer commented in a press release.
It has also collaborated with paper-recycling firm Paprec and charity Restos du Coeur, in a move that will see school SKUs distributed to children from underprivileged backgrounds.
From 9 August to 5 September, 'customers will be asked to bring their old exercise books, sheets of paper and catalogues into stores. The aim is to collect 100 tonnes of paper – that's the equivalent of 16,000 exercise books or 6,000 reams of recycled paper – to give to the Restos du Coeur.'
From an environmentally friendly angle, Carrefour France also remarked, 'All cardboard-covered exercise books and Carrefour-brand paper reams are made in France using paper derived from sustainably managed forests.
'Easy to recognise, these products carry the PEFC or NF Environnement label.'
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.
