Carrefour France has reached an agreement with 95 Normandy dairy producers to provide the retailer with full-fat milk, to appear under the private-label line of Carrefour Quality.
The herds involved will enjoy a GMO-free life, reflecting the terms of Carrefour’s deal with the Saint-Hilaire-de-Briouze dairy in the département of Orne.
“The processes used in producing this milk preserve its high quality, guaranteeing consumers an authentic-tasting product,” Carrefour says.
“By entering into this agreement, Carrefour is lending its support to an initiative developed by the Saint-Hilaire-de-Briouze dairy and its producers of PDO Camembert milk, which guarantees an annual milk price and the awarding of a premium of as much as €50 per 1,000 litres, depending on the quality and the producer's best practices. The retailer undertakes to sell more than one million litres per year."
The Carrefour Quality Line milk will go on sale in all stores starting in January 2017.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.
