UK retailer the Co-operative Group is to relaunch its current private label range in a bid to boost sales.
The company's new private label range is to rebranded as 'Loved By Us' and will go on sale in Co-op stores from September, with up to 700 lines to be updated by Christmas.
The remaining 1800 products in the Co-op's product range of 2500 lines with will be rolled out during 2014.
The packaging revamp follows the relaunch of the retailer's 'Healthier Choice' and 'Naturally Healthy' range under a new name, 'Good Life'.
© 2013 - ESM: European Supermarket Magazine by Ellen Lunney
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