Belgian retailer Colruyt has announced plans to improve the nutritional value of its private label brands, by decreasing the amount of salt, added sugar and saturated fats in its products.
“Wherever necessary and possible, we will systematically improve the nutritional values, for instance by decreasing the amount of sugar and salt or by adding fibres," said Stefan Goethaert, responsible for product sustainability at Colruyt Group.
"We also decrease fat content or replace the saturated fats with better types of fat that are rich in polyunsaturated fatty acids. And we will increase the amount of vegetables in our ready-made meals.”
The group initially launched a programme in 2014 to improve the nutritional value of its house brands Everyday, Boni Selection, and Boni Bio.
Products that have already undergone reformulation include Boni Selection’s Provençal sauce, which contains 94% less fat, EveryDay strawberry drink yoghurt (6.5% less sugar) and Boni Selection Rolled Fillet with Onion sauce (47% less salt).
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. To subscribe to ESM: The European Supermarket Magazine, click here.
