Italy’s VéGé Group has adopted an innovative approach in selecting the new logo for its private label range, by involving users of social media in the process.
Instead of choosing the logo in an internal procedure, the company chose to take the road of transparency and sharing, enhancing its customer engagement policy.
Back in March, VéGé Group launched an online survey on its Facebook page, asking users to decide two basic aspects of the emblem; the most convincing logo among ten graphic proposals and the most efficient means to apply the logo on the package of four private label products: salads, tomatoes, wipes and bleach.
The response of social network users was overwhelming, as the post reached over 49,000 people in just two weeks, with around 1,500 'liking' the aspects that combine to create the new logo.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.
