Portuguese retailer Continente has launched a new range of fruit juices, Autêntico, which are made from 100% freshly squeezed fruit, with no added sugars or preservatives.
The new range is available across a range of flavours, and come in 13 different SKUs, in both family-sized packs and individual portions.
The packaging for the Autêntico range is comprised of 30% recycled plastic and is 100% recyclable, the Sonae-owned retailer said, which adheres to the retailer's commitment to the responsible use of plastics.
New Launch
“The launch of the new Autêntico brand reflects Continente's pioneering character and our ambition to present solutions that not only meet the needs of consumers, but anticipate them," said Ana Alves, private label commercial director.
"We are seeking to identify the main trends and expectations revealed by consumers, presenting them with products that are distinguished by their differentiation and quality," she added.
The new launch forms part of Continente's rollout of exclusive brands that tap into consumer trends, which commenced at the start of 2019.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.
