Daymon, the global expert in private brands, has released a white paper titled ‘COVID-19 The Repurpose and Refocus of Retail’ that centres around the UK market.
With the pandemic creating a dichotomy impacting governments, industries and consumers, critical consideration had to be tabled in terms of the future of retail and the associated role of private brands within this ever-changing ecosystem.
The paper examines consumer behaviour in order to stabilise and plan the post-COVID-19 retail environment and the implications for private brand management.
It addresses findings on core categories for a private brands refocus, that must be paired with guiding principles that inspire, offer affordability, and take into consideration long-term health and sustainability.
To download a copy of the report, click here, or write to idc@daymon.com.
About Daymon
With 50 years of experience building successful private brand programs around the world, Daymon is the only solution provider that influences all aspects of private brand development, from strategy to execution to consumer engagement.
Daymon’s unique approach helps retailers and brands set themselves apart through a full suite of best-in-class private brand development services, including strategy, analytics and insights, product development, supplier development and management, account management, and design and packaging management.
Daymon drives private brand innovation, differentiation and results.
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