Spanish retailers Dia and Eroski have entered into an agreement to create a new private label firm, Red Libra Trading Services, which will be responsible for the sourcing and trading of private labels.
The two Spanish companies have joined together to create the firm, in a bid to 'improve competitiveness in the private labels offering, gaining in efficiency to provide a better price-quality ratio for customers', a Dia statement said.
50/50 Partnership
The company will commence trading on April 24. It will be based in Madrid, and is 50/50 owned by Dia and Eroski. At the same time, the sales and marketing policies of DIA and Eroski will remain independent.
Dia added that all perishable fresh goods are 'excluded from this agreement, along with oil, milk and eggs'.
The non-executive chairwoman of the company has been named as Beatriz Santos, the current Commercial Director of EROSKI Group and the Director General will be Susana Pagés, Commercial Director of Dia’s private label operation.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine
