German retailer Edeka and environmental protection organisation WWF have published a progress report, to document the ways in which the retailer is reducing the ecological footprint of its private-label products.
The focus of the report is on around 4,000 Edeka own-brand SKUs, which are undergoing revision to make them more environmentally friendly.
Cooperation
The cooperation between Edeka and WWF has been in place since 2009.
In 2012, the two groups' partnership on fish- and shellfish-sourcing was expanded, and since 2013, they publish an annual progress report to ensure that their work is transparent.
"Thanks to the cooperation with the WWF, Edeka has been assuming responsibility for our customers," said Markus Mosa, CEO of Edeka AG.
Mosa said that the partnership helps the retailer to achieve the WWF's global nature conservation goals.
"We have converted Edeka's supply to certified sources, so that no further rainforest is cleared for cultivation," he added.
Additionally, the partnership includes joint projects to make the sourcing of fresh products such as oranges or bananas more environmentally friendly, while implementing species conservation measures in the German agricultural industry.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Jana Zimmermann. Click subscribe to sign up to ESM: European Supermarket Magazine.
