German retailer Edeka Group has announced it is extending its range of private label dairy-based products, made with milk from cows that are fed GMO-free cattle feed for a strictly specified minimum length of time.
Its Gut & Günstig (‘Good and Affordable’) GMO-free fresh milk and H-milk, which has a longer shelf life through pasteurisation at a higher temperature, are already widely available in Germany.
The newly-launched or rebranded GMO-free milk-based products can be recognised by a green, diamond-shaped 'Ohne Gentechnik' seal, which is issued by the VLOG: the 'Verband Lebensmittel ohne Gentechnik', or the German Association of Foods (produced) without Genetic Engineering.
In addition Edeka is launching around 40 yoghurt and milk-based products under a new private label,‘Good Food’, which represents more sustainable and eco-friendly farming.
To qualify for this label products need to have been produced with milk from cows fed a GMO-free feed, which was produced in Germany - or at least the EU - as well.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Martha Sparrius. Click subscribe to sign-up for ESM: The European Supermarket Magazine
