Germany's Edeka has announced that it has introduced a new label to mark its own-brand microplastics-free cosmetics.
The 'Mikro-Plastikfrei' label will be gradually added to the retailer's entire range of microplastics-free cosmetics, comprising around 300 products.
The move will help Edeka in highlighting these products and help consumers make a conscious purchasing decision.
The Product Range
Presently, Edeka offers around 140 cosmetic products that are free of microplastics and its subsidiary Netto Marken-Discount offers around 120.
The retailer aims to remove microplastics from its entire range of private-label cosmetics by the end of 2020.
Around 330,000 tonnes of small plastic particles make their way into water bodies each year in Germany, a study by Fraunhofer Institute for Environmental Safety and Energy Technology in 2018 revealed.
In 2015, Edeka and Netto started to remove solid microplastics from their own-brand cosmetics.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.
