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El Corte Inglés To Increase Premium Private-Label Range In Hipercor Stores

By Steve Wynne-Jones
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El Corte Inglés To Increase Premium Private-Label Range In Hipercor Stores

Spanish retailer El Corte Inglés has announced plans to add an extra 1,500 products to the premium private-label range available in its Hipercor hypermarkets before the end of autumn, ElConfidencial.com reports.

The brand will also add to its low-cost alternative, Aliada, which offers approximately 600 products, as well as the Hipercor private-label brands. Hipercor is the hypermarket banner of the El Corte Inglés group. 

El Corte Inglés's department stores represent 60 per cent of its business, totalling more than €8.8 billion. Hipercor is the third-highest earner in the group's earnings, after the SuperCor supermarket banner.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Roeder. To subscribe to ESM: The European Supermarket Magazine, click here.

 

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