Spanish retail group Eroski has announced that it will cut the prices of more than 1,000 own-brand products in its supermarkets and hypermarkets, thanks to improvements in its value chain.
The price cuts will be applied mostly in the retail group’s food and fresh sections, and the retailer has launched an 'intense communication campaign' to make the markdowns easily identifiable for customers.
“This drop in prices at Eroski is another step in our commitment to transfer savings to consumers by lowering the price of their shopping basket with the aim of contributing to their well-being and quality of life,” said Eva Ugarte, director of marketing, Eroski.
“We are lowering prices, thanks to the improvements achieved in our supply chain, and our customers can find own-brand products now with more competitive prices, including specialised products, such as those with denomination of origin, gluten-free, low salt content, and lactose-free, among others,” Ugarte said.
Personalised Offers
The retailer said that it has transferred €46 million to its customers through increasingly personalised offers and promotions during the first two months of the year.
A focus on its loyalty programme is aimed at further driving price cuts by applying new technological capabilities, the company said.
Its strategy is to focus, with its client partners, on new technological capabilities that it has acquired, as well as develop new entrepreneurship projects as part of its agreement with universities and technology centres.
The innovation projects launched by the company in recent years included the introduction of its ‘gold card’, which offers customers a 4% discount on all purchases, including fuel at its gas stations, for a monthly subscription fee.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Kevin Duggan. Click subscribe to sign up to ESM: European Supermarket Magazine.
