At the recent PLMA World of Private Label trade show in Amsterdam, Alexander Kottke, a research analyst with Euromonitor International, offered some interesting insight into the future of the private-label industry.
He outlined how retailer brands need to adopt ‘sophistication’ and ‘personalisation’ if they are to compete for shelf space in the years to come.
Following his presentation, ESM: European Supermarket Magazine had the chance to catch up with Alexander to get his thoughts on this dynamic sector.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine.
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