Ahead of the PLMA World of Private Label event taking place in Amsterdam next week, we bring you a recent interview with carried out with Edgar Elzerman of ECI Consulting, a leading voice on the latest trends in private label.
As he explains, private label has the capability to capture share in “every part of the store that retailers can claim as their area”, such as Fresh, Bio and Free From.
Retailers are able of capitalising on this growth, “because they can go cross-category,” he adds. “Suppliers find it more complicated, because they only work in one or two categories.”
Elzerman also noted that private label can be used to reinforce a company’s corporate identity, as it can be reflected in products that consumers use every day.
“Everything that is related to the overall identity of the store, is also something in which private label can contribute - big time.”
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up for ESM: The European Supermarket Magazine.
