Dutch drugstore firm Etos has launched its products across Ahold Delhaize group stores in Belgium, Romania, Greece and the Czech Republic.
Since its foundation, in 1917 in the Netherlands, Etos, which is owned by the Amsterdam-based group, has developed a strong brand image through its stores, product range, and in store concepts.
Multiple Channels
As part of the rollout, shoppers can purchase Etos products in drugstores as well as supermarkets, an increasingly important channel for cosmetics.
Etos products are already on sale in the US-based divisions of Ahold Delhaize, including Stop & Shop, Giant, Food Lion, Hannaford and Peapod.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Francesca Volpe. Click subscribe to sign up to ESM: The European Supermarket Magazine.
