Groupe Casino's banner Franprix is making its private-label freshly pressed orange juice entirely from organic oranges, for the same price as the original product.
The juice comes in a one-litre bottle and retails at €3.99. It is available in all of Franprix’s 412 stores across France.
The juice is sold in the Mandarine store format, which includes an in-store rotisserie and bakery.
Jean-Paul Mochet, managing director of the chain, said that the switch was designed to “offer optimum freshness, with even greater quality, to shoppers for the same price”, according to LSA.fr.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.
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