Groupe Casino has launched three new private label fruit juice SKUs, according to RayonBoisson.com
The new product include an orange juice, an apple juice and an ‘orchard fruits’ (pear, apple, peach, apricot and grape) juice. The packaging used for the new products is described as 'squeezable plastic' – the same material currently used for a number of private label Casino wines.
The three SKUs appear in three-litre packages. The apple juice costs €5.30, the orange juice €6.85 and the orchard fruits is priced at €6.85.
Groupe Casino recently released its financial reports for the second quarter of 2017, showing that total group sales were up by 7.9%, and by 3% on a same-store basis.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. Click subscribe to sign up to ESM: The European Supermarket Magazine.
