Intermarché has added a new reduced-sugar component to its private-label yoghurt brand, Pâturages.
As part of the initiative, each SKU will feature four yoghurts that contain (relative to their standard equivalent) 10%, 20%, 30% or 40% less sugar. The most popular of these—to be decided by an online vote—will be subject to a larger roll-out in 2017, RetailAnalysis.IGD.com reports.
The initiative is a component of the supermarket chain’s 'Sucres Detox' programme.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.
ADVERTISEMENT
