Private Label - Italy

Lidl Italia Strengthens Italiamo Product Line

Lidl Italia has launched new products within its Italiamo product line. The range now includes a total of 300 products, compared to 195 in 2014. The exp...

Coop Tops Private-Label Social-Media Table In Italy

Coop is the most discussed private label brand on social networks in Italy, followed by Eurospin, Esselunga, Carrefour, Lidl and Conad, according to 'Marca...

Conad Sees Massive Surge in Private-Label Growth

Italian retailer Conad has seen 156-per-cent growth in its private-label brand over the past decade, taking its market stake from 19.1 per cent to 27....

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